The
social interactions involved in the bidding process are very
similar to gambling. The bidders wait in anticipation hoping
they will "win" (eBay calls the successful bidder
the "winner"). Much like gambling addiction, some
bidders may bid primarily to "play the game" rather
than to obtain products or services. This creates a highly
loyal customer segment for eBay.
Large
number of bidders. Because of the potential for a relatively
low price, the broad scope of products and services available,
the ease of access, and the social benefits of the auction
process, there are a large numbers of bidders. |